Your online business cannot thrive if you do not rank high on Google’s search pages. Based on the findings of Infront Webworks, the first page of search engines, especially Google gets 95 percent of internet traffic and the other pages next in line receiving just 5 percent or even less of total web traffic. According to an article published on neilpatel.com, achieving top rankings is not simple. It calls for a lot of your patience, hard work, dedication, creativity, innovation, inventiveness, and persistence. It is true considering the changing Google algorithms. You follow the rules set by Google or be penalized. It may sound harsh but you need to be practical and take the right steps to avoid the penalty by Google.
Though there is no magic potion to attain top rankings in the SERPs, there are some ways to rank higher in the search page of Google. It will not happen overnight and you may need to learn the hard way. Then, when you are reading this article, you will at least have some idea of how to boost your site rankings and boost traffic.
You will need to optimize your web pages for both users and the search engines, such as Google spiders or the web crawlers. You will also need to take some time out of your busy schedule and master the tricks of on-page and off-page optimization. For your better understanding.
Here are the top three tips to boost your site’s rankings and avoid Google’s penalty:
1. Study Google algorithm updates
Jumping to some actionable SEO tips and tricks will not help you. That is because; it will give you short-term benefits. For long-term success, you will need to take some time out and learn about the algorithm updates so that your website is not penalized. According to Google experts, the algorithms are changing constantly and therefore, you need to stay updated. According to Moz, you will find at least 500-600 changes every year. Even though Google make significant announcements, how the algorithms work is unknown to us. Most of the information is speculations by industry stalwarts.
We recommend that you opt for white hat SEO instead of black hat SEO because shortcuts or defying Google’s algorithms will get your website penalized no matter what smart strategies you apply. Google is smarter to detect black hat SEO tactics and push your website deep down in the SERPs.
Read more about updates like the mobile-friendly algorithm, penguin update, panda update, pigeon and hummingbird update, and so on. Search these topics in Google and you will find sufficient information to help your site rank higher in the SERPs.
You need to read and understand the ins-and-outs of Google’s algorithm updates. There is no shortcut to the process of learning and you must get it clear for your website’s enhanced performance and visibility online. There is no doubt about the same. If you do not understand something, consult with a digital branding agency NYC for assistance.
2. Evaluate your existing ranking on Google
When you target particular keywords (KWs) in your web page content, you can look up SERPs.com to evaluate your ranking. Enter your KW and your website URL, and look how well you rank in the SERPs. The results will show your site ranking, the first page that appears in the search results for the KW, the average cost-per-click for the KW when opting for Google paid AdWords, and the average search month wise.
The next aspect to check is your website speed because it is one of the primary ranking parameters in the SERPs. If your web pages load slowly, your site will not rank higher in the SERPs. It will adversely affect your conversions and sales in the future. Based on the findings of Web Performance Today, Walmart witnessed a significant drop in conversions because its page load time went up by four seconds instead of one second. Even if the on-page SEO, Meta title and description are fine, your site will be penalized if the pages load slow. Even if you are a big brand such as Walmart or Amazon, Google will punish you severely if your pages load slowly.
Therefore, you must run a website speed test to boost rankings. You can use tons of online tools like WebPageTest, Google PageSpeed Insights, Rigor, and many more. These are only a few to mention.
3. Make your website mobile-friendly
According to predictions, 60 percent of all searches occur on your smartphone or tablet, and the ratio is increasing than ever. Based on the findings of Smart Insights, most American searches occur on mobile phones and devices than PCs or laptops. Though a few algorithm updates are ambiguous, Google is very clear on its mobile-friendly update. Google had clarified that from January 2017, if the web content is not accessible on a mobile device to users, the site will not rank high in the SERPs. You can opt for Google’s mobile-friendly test to quickly figure out if your web pages are mobile-friendly or not. Enter your site URL and click Run test.
The results will tell you clearly whether your site is mobile-friendly or not with the list of all the issues, especially page load problems. This way, you can make the necessary amends to make your website mobile optimized and ensure smooth site performance and best ranking in the SERPs in no time.
The best solution is embracing responsive web design tips, ideas, and practices. The process will ensure that your website details are accessible across smartphones, tablets, and other handheld devices. The pages should adapt to multiple devices without compromising on user information access.
Conclusion Now that you know about these tips and tricks, take the right steps to boost your site rankings in the SERPs. It will take some time, but you will succeed if you follow Google’s rules and algorithm updates. Even if you have a penalized website, understand the cause and fix the existing issues. Take the help of an SEO professional if necessary. There is no use promoting your penalized site or building links if you have an under performing website.
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