Consider Following These 8 Steps to Improve Your Mobile Marketing

Steps to Improve Your Mobile Marketing

Prioritize the best mobile tactics to stretch small business budgets across the most critical mobile marketing aspects to maximize your investment return. We researched and combed through the plethora of mobile marketing tactics available to determine which ones are the best fit for today’s small businesses. With the growth of the mobile app market, users are eager to get the most out of mobile marketing.

To fully grasp and incorporate mobile marketing into your strategy, let’s examine what it is, the available tools, and how to use it to increase conversions. Consumers increasingly access business and e-commerce websites through smartphones, tablets, and other mobile devices, rather than desktop computers. Mobile devices accounted for 52.2 percent of global website traffic in 2018, up 2% over the previous year, according to Statista. To reach an ever-growing audience, businesses must guarantee that their websites are mobile-friendly. Mobile device users can access information, products, and services from any location and at any time.

Defining Mobile Marketing

The promotion of products, services, and mobile apps using mobile devices such as smartphones is referred to as mobile marketing. Its primary benefit is that it establishes a personal connection between the marketer and the audience through various customization options.

The proliferation of smartphones has fundamentally altered how people access information and shop over the years. As a result, new forms of marketing have gained prominence. Many believe that mobile marketing has ushered in a new era of advertising. Previously, mobile marketing was viewed as a supplement to traditional digital marketing campaigns directed at desktop consumers. Without a doubt, mobile phones have surpassed desktop computers as the most popular mode of communication.

Mobile Marketing: How to Do It?

Mobile marketing includes promotions sent via SMS text messaging, MMS multimedia messaging, downloaded apps with push notifications, in-app or in-game marketing, mobile websites, and QR code scanning.

Users can be alerted based on their geographic position or closeness to a service provider by utilizing proximity systems and location-based services. Due to the widespread use of mobile devices, mobile marketing has become a must-have tool for both large and small businesses. Brands (and the corporations they represent through advertising) and service providers that enable mobile advertising are the primary stakeholders in this sector.

Instead of demographics, mobile advertising targets audiences based on their actions (though demography plays a part, such that iPad users tend to be older and wealthier). Snacking is a popular form of mobile marketing. Users of mobile devices check in with media or communications for brief periods. The need for rapid gratification on the part of marketers implies an increase in the number of engagement points.

 The device (most notably the screen size) makes a difference in mobile marketing; customers of smartphones and iPad tablets react differently to mobile marketing. On the contrary, iPad users prefer interactive advertising with rich media presentations and eye-catching imagery (the content’s message is secondary).

Mobile Marketing vs. Traditional Marketing

In comparison to traditional marketing, mobile marketing capitalizes on the fact that most consumers carry their phones with them everywhere they go. As a result, location-based services can collect client information and then offer coupons, deals, or promotions based on the consumer’s vicinity to a business or area.

These marketing techniques can be more focused and customized for each user, hence boosting the effectiveness of the marketing company. One example is a marketing campaign that sends customers coupons for food within a half-mile of a particular grocer.

Mobile Marketing’s Advantages and Disadvantages

Advantages

Mobile marketing is substantially easier to attain when it comes to web advertising. You do not require advanced technology or a high level of technical knowledge to get started. Additionally, it is simpler to assess the efficiency of mobile marketing efforts. Additionally, mobile marketing is a very cost-effective strategy. Several solutions are available to suit any budget, and the impact can be significant when weighed against the expense. Compared to purchasing radio or television advertising space, social media commercials are substantially less expensive.

With mobile marketing, you can reach customers in real-time, regardless of their location. Only when a customer is watching television or listening to the radio can radio and television marketing be effective.

Disadvantages

There are worries about mobile device data usage and whether firms have the legal authority to gather such data without explicit authorization. You do not require advanced technology or a high level of technical knowledge to get started. In that case, it could be used for identity theft or spamming. According to some, tracking a person’s location and movements is prohibited.

One negative of mobile marketing is that it may increase users’ costs. If a user is directed to a video that consumes a large amount of data and does not have an unlimited data plan, the campaign may deplete the user If a customer’s monthly data allowance is exceeded, the consumer may incur additional charges. Mobile Supposerketing must be flawless from the outset.

A poorly executed mobile marketing plan will fall short of capturing a user’s attention. They may lose interest in that circumstance indefinitely, as consumers’ attention spans are dwindling and a plethora of enterprises vie for their attention. As a result, a mobile marketing plan cannot be subpar.

What Are the Benefits of Investing in Mobile Marketing?

According to studies, mobile marketing may bring a much-needed boost to your business.

  • Smartphones are used to connect more frequently than desktop computers. 75.1 percent of internet users in the United States access the internet via mobile devices.
  • Another advantage of mobile marketing is its ease of conversion. You can approach users in real-time via cell phones, even when they are not at home and at their most receptive to purchase. According to a Google survey, 50% of smartphone users who conducted a local search ended up taking action such as visiting a store. Only 39% of people who conducted these searches on their laptops took action.
  • Because most people search for holiday activities and gift ideas on their smartphones, mobile marketing is an enticing platform for holiday campaigns. It is especially true for small and local businesses. It can help shoppers determine where to purchase things in their community.
  • According to the National Retail Federation’s Christmas Survey, the average American shopper will spend $998 on holiday shopping in 2020.

Step 1: Determine Your Pace

What is the loading speed of your website on mobile devices? Google provides a free tool that will evaluate your site’s performance and make recommendations to improve it. A poor page load time will have a detrimental effect on your page rankings and the customer experience. Today’s consumers are discerning! They’ll seek someone who can provide more quickly, thereby costing you sales.

Step 2: Do Not Upgrade to Mobile

I’m constantly amazed at how many marketers design websites and digital campaigns without taking the mobile experience into account every step of the way. Mobile must be treated similarly in the initial wireframes of a website. Too many CMOs prioritize the desktop experience throughout the process, then ask their engineers to “check that it works on mobile” as a last-minute project addition. To be able to secure your mobile device, use eset mobile security.

Step 3: Optimize Photographs Taken on Mobile Devices

If you’re going to share a photo online, whether on your website or social media, ensure that it’s mobile-friendly. Consider the image’s size and the amount of space it would consume on a user’s phone screen. It is always prudent to test these products prior to their release to the general market.

Step 4: Create A Mobile Application

While having a mobile-friendly website is good, it may not be enough. To increase the number of loyal clients, you might invest in a high-quality mobile application. As a result, you will increase customer interaction and brand visibility. Simultaneously, by introducing loyalty programs and in-app referral networks, you may enhance your current customers’ experience while attracting new ones.

Step 5: Remind Yourself of the ‘Thumb Zone.’

Keeping the “Thumb Zone” in mind is critical when building mobile websites. The Thumb Zone is the most natural location on the screen for a user’s thumb to rest. It’s difficult to touch buttons towards the top or bottom of a newer smartphone or tablet; keeping this in mind improves the user experience significantly.

Step 6: Create a Condensed Version of Your Source Material

Consider mobile first and build mobile-friendly content. It comprises concise paragraphs, well-organized lists, easily-clickable links and call-to-action buttons, and simple navigation. Minor tweaks can significantly impact the engagement and conversion rates of mobile traffic.

Step 7: Give Special Consideration to Mobile-Specific Platforms

Maintain an awareness of your target audience’s mobile listening habits and cater your material to their preferences. Instagram is an excellent example of this. Instagram story consumption is expected to overtake that of organic feeds soon. You may anticipate this shift in consumer behavior by optimizing short-form advertisements for vertical display.

Step 8: Incorporate Geotargeting

Geotargeting enables progressive marketers to reach a more targeted audience than IP addresses alone can. Marketers can use geotargeting to tailor their content to specific consumers based on their location, for example, through local pay-per-click advertising. Advertisers can maximize their budget effectiveness by targeting audiences interested in the message.

Step 9: Make Use of Landing Pages

What purpose does your mobile website serve? Is it effective at introducing your brand, generating leads, and converting visitors, among other things? One solution for enterprises on a shoestring budget is to employ a landing page strategy (such as Unbounce) to suit their clients’ needs. Utilize a landing page to direct the visitor deeper into the conversion funnel.

Step 10: Give Mobile-Friendly Emails Precedence

The content must be presented acceptably and compellingly independent of the media used to obtain the information. It astounds me that many marketing emails, even from well-known companies, remain non-responsive to mobile devices.

Conclusion

Mobile marketing has advanced quicker than we anticipated, and failing to take advantage of the most current tactics will significantly lose your business. These crucial strategies for expanding your mobile marketing firm will be effective only if you put them into action. You can immediately begin building a positive cause for your organization by implementing these practical tactics.

You might also like our TUTEZONE section which contains exclusive tutorials on how you can make your life simpler using technology.

Author

LEO A. BAROT

Leo is a content writer and editor in Softvire. He is a well-travelled seafarer by profession but a writer by heart. His passion for writing flourished seeing how technology greatly impacts the world. He is a preacher in his local church and participates actively in the worship ministry as a pianist.

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