The use of the mobile phone has already exceeded that of the desktop. As a result, more and more companies design mobile applications compatible with Smartphones to sell their products, provide their services, and keep in touch with their users. Of course, mobile applications need much more than an attractive design. From the definition of the budget to the stages of development and final tests, the entire process of creating mobile applications needs special attention in each of its cycles. We have compiled the most common mistakes to avoid when designing mobile applications.
Mobile application design: the mistakes to avoid
The Smartphone is now the tool that we all use every day to carry out the most diverse activities through the use of their corresponding mobile applications: read the news, inform us about nutrition, make purchases, make payments and transactions, check social feeds, and even to exercise. In 2017, according to a report by Annie, 175,000 million application downloads were made for a turnover of 86,000 million dollars.
Today it is clear to everyone that the vast majority of time spent on smartphones is also dedicated to navigating in different applications. Therefore, it has become important for each company to create a version of its own application to create a connection with its customers through the preferred device of the moment. But how many of these downloads soon become uninstallations? Many, perhaps, too many for everything that requires application development.
It seems that approximately 60% of installed applications are removed from Smartphones after a very short time of being downloaded. A user will not reflect for a long time about removing the application with which he is not satisfied. Avoiding the following common mistakes will undoubtedly help you create an application that users will appreciate more easily and, most importantly, that it will remain installed.
1. Overlooking the financial aspect
You may have 200 ideas in your head that will make you think that your application will be very successful. There is no doubt that these are good and interesting ideas, but you have to consider the budget to start your project. Make sure you always have enough resources to implement your application. You may have to change your ideas and find the alternative solution that best suits your budget.
2. An interface without introduction
The first use, the so-called onboarding, is very important for the user because it creates a first idea of how the application works. If your user does not feel comfortable from the first minutes, he is likely to uninstall it immediately. In order to convince the user from the first use, an application must be intuitive and simple and quickly present the basic features and functionality.
3. Not responding to a specific need
There are too many applications in the app store, whose purpose is not defined at all. Many suggest wanting to implement a trend of the moment, but not really wanting to meet a need or solve a user problem. If you want your application to be successful, you must offer a unique service and have a well-defined purpose. It is precisely the ultimate goal that must fully influence the design and development of your mobile application to guide you through its design process. If the purpose of the application is clear, users will have no problem understanding its added value. In clear terms, an application deemed useless will have a very short life.
4. Complicating the design
Many try to differentiate themselves from the competition by inventing an original design. Unfortunately, originality often comes down to design complications that make the application difficult to use. If you want to make a special element, always think about the user experience. An excellent application is mostly intuitive.
5. Not integrating the design with navigation
The design of a mobile application requires an often linear process, with tasks that must be performed one after another. Skipping steps can be confusing and often lead to a delay in the completion of the project. Thinking about design is definitely crucial since it is one of the most exciting stages in which your product really takes shape. Before creating the design of your application, think about its navigation. The structure of your application and the navigation routes must be carefully designed before you can concentrate on the design. The lack of organization and the fluency of navigation will make your users inexorably move away.
6. Presenting too many features
The stores are full of mobile applications that offer all possible solutions, but it is not necessary that your application offers so many functions to make it a success. Presenting yourself as a Swiss army knife can confuse the user, reducing the user experience, and making it difficult to market the application. Before launching the application, it would be good to test its functionality and understand what can be superfluous for the user.
7. Ambiguity in the context of application usage
The objectives and design should be implemented while considering the context of the use of the application. Think about your future users first. Young people may find certain characteristics quite intuitive, while someone with less experience in technological devices may have more difficulties. Reflect on your application and ask yourself how users can interact with it, what its objectives are, and how to help them enjoy its full functionality.
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Harnil Oza is a CEO of Hyperlink InfoSystem, a mobile app development company based in USA & India having a team of best app developers who deliver best mobile solutions mainly on Android and iOS platform and also listed as one of the top app development companies by leading research platform. He regularly contributes his knowledge on the leading blogging sites.