Advantages and disadvantages of Google AMP

Advantages and disadvantages of Google AMP

AMP, Accelerated Mobile Pages is responsible for speeding up the loading time of best blog sites on handy devices. In reality, it trims rich elements such as certain CSS styles, JavaScript, and other elements from a web page. Here in this post, we will discuss the advantages and disadvantages of Google AMP and how we can disable them in Google apps on our smartphones to help blog websites load faster.

Before that, for those of you who do not know what Google AMP is, please search ‘Donald Trump’ in your Google app right now. The highlighted link in the image below is a Google AMP one.

google amp

Upon clicking the highlighted Google AMP link from the results, we got the web page as shown in the image below. The loaded web page is very plain and it has no additional elements like JavaScript and CSS.

google amp

Don’t miss: Google and WordPress are serious about Accelerated Mobile Page

Now that we know what Google AMP is, let’s peep into its advantages and disadvantages of it.

Advantages and Disadvantages of Google AMP


  • The highlight feature of Google AMP is its ability to speed up the loading time of websites even in slower connections.
  • Web pages that are Google AMP-enabled consume only less data.
  • As the websites which are enabled by AMP load faster, it will help the site to improve the site in search engine results. That’s why we can see a lot of webmasters implementing the same on their sites.


  • The major disadvantage is for the owners of the website. The AMP will disable the Ads on the web pages.
  • It displays a formatted URL and not the original one.
  • The AMP messes up a lot of things on iOS devices. For instance, the feature will break the scroll-to-top gesture.

Disable AMP in Google Search

Via encrypted Google Search

You can force Google to load the original versions of the websites by using The search results loaded in this version of Google search lists only the regular versions of the website. If you are finding it difficult to type the address every time, we’d suggest you save it either as a homepage or a bookmark.

Via DeAMPify

This Android app loads only the original links by bypassing the AMP links. Open the AMP links using this app, and the original version of the web page will be loaded with all the elements. It will require you to use the Google search app and it will not work if you are searching on the Google Chrome browser.

Via DuckDuckGo

The DuckDuckGo search engine is famous for not tracking its users. Unlike Google, it loads only the original versions of the websites. Try adding DuckDuckGo as the default search engine in your browsers.

For Chrome users:

  • Go to in Chrome. Select Add DuckDuckGo to Chrome at the bottom.
  • Go to Chrome Settings > Search engine and select DuckDuckGo.

For Safari Users:

  • Go to iPhone Settings > Safari > Search Engine and select DuckDuckGo.

Let us know your views on one of the Google apps for Work i.e. the AMP links by commenting in the comments section below would you implement amp WordPress in your existing WordPress website or when you will make a blog? We’d love to hear about it from you and hope that your blog appears as one of the best blog sites.

For more similar articles, visit our BLOGGING and TUTEZONE sections.

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About the Author: Derin J Tom

A homosapien in the pursuit of lending this cosmic world a small contribution of my supersonic dumb thoughts through words.

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