Ads in Facebook Messenger! Sound’s crazy, doesn’t it? The advertisements are covering all the spaces on web and the social networking company has now rolled out the same for its native messenger app, Facebook Messenger after testing the feature in Thailand and Australia.
The social tech giant is expanding the beta test of the ads feature on Facebook Messenger app across the globe. The ads in Messenger will work like how it works on Facebook and Instagram by targeting specific users.
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The ads will be displayed in the home tab of the Messenger mobile app. According to the tech giant, more than 1.2 billion people use the Facebook Messenger app every month and therefore it will be easy for the marketers to increase their reach.
Michiel Tops, General Manager of Marketing and Communications, Australian department store David Jones said,
Messenger ads have been a powerful addition to our digital advertising campaigns, helping us reach our customers where they are already active and engaged. And thanks to placement optimisation across Facebook, Instagram, Audience Network and now Messenger, we’re able to continue to optimise our advertising spend and further drive business results.
What are your views about introducing advertisements on Facebook Messenger? Let us know about it in the comments section below. We’d love to hear about it from you.