Micromax launched Micromax Canvas Mega 2, the company’s latest flagship Smartphone. It is the successor of Canvas Mega that was released last year.
Micromax Canvas Mega 2 Specifications
Micromax Canvas Mega 2 sports a 6-inch qHD IPS display at a resolution of 960 x 540 pixels. It is powered by 1 GB RAM and a Quad core processor that is clocked at 1.3 GHz. It comes with an internal storage of 8 GB that can be expanded using the microSD. The device runs on Android 5.0 (Lollipop).
It has an 8 MP primary camera with LED Flash and a 5 MP Selfie camera. The device supports Dual SIM, GPS, Bluetooth 4.0, WiFi 802.11 b/g/n and 4G LTE / 3G HSPA+. It features a 3000 mAh battery, priced at Rs 7999 and will be available in black color.
Shubajit Sen, Chief Marketing Officer, Micromax Informatics said:
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With the proliferation of 3G and 4G networks, the mobile video traffic is expected to grow at a CAGR of 88% between 2014 and 2019. Mobile gaming is another big area of growth with user base likely to reach 320 million by 2020 (source: statista) from the current 180 million. This has led to the phablet category’s phenomenal growth of 190% in 2015 over previous years. We believe, there will be further rise of mobile internet and persistent increase in demand for larger screens and video consumption. Micromax spotted these trends early on with its super successful Doodle series and now furthering it with Mega series by offering consumers various large screen smartphones options to provide an immersive internet and entertainment experience.
With the launch of Canvas Mega 2, we will surely drive the value for money phablet category in the country by addressing major consumer pain points of better viewing experience and more productivity on-the-go at disruptive price points. With the cricketing season on its roll, the new smartphone will be a true haven for the sports aficionados in the country as they will be able to consume best quality cricket viewing experience on the move.