It is known that the Google’s revenue is almost entirely based on its search services. It in fact is the default search provider of several applications from browsers to voice assistant apps. But, that’s not going to be the case, at least for the Windows 10 users. Microsoft announced that the Cortana will no longer support Google or any other search engine for its search operations. Instead, the users will have to rely only on Bing for their search related purposes. The results will be displayed only in the Edge Browser.
Commenting on the changes in the Cortana in Windows 10 Operating System, Ryan Gavin, General Manager of Search and Cortana said,
“Protecting the Integrated Search Experience in Windows 10
Unfortunately, as Windows 10 has grown in adoption and usage, we have seen some software programs circumvent the design of Windows 10 and redirect you to search providers that were not designed to work with Cortana. The result is a compromised experience that is less reliable and predictable.
The continuity of these types of task completion scenarios is disrupted if Cortana can’t depend on Bing as the search provider and Microsoft Edge as the browser. The only way we can confidently deliver this personalized, end-to-end search experience is through the integration of Cortana, Microsoft Edge and Bing – all designed to do more for you.
Starting today, to ensure we can deliver the integrated search experience designed for Windows 10, Microsoft Edge will be the only browser that will launch when you search from the Cortana box.”
Even the users in Apple are provided with the options to change the default search provider. Therefore, it is very evident that the Microsoft has taken one of the toughest decisions. It will be interesting to see whether Cortana will add more number of users to Bing or whether Bing will lessen the number of users of Cortana.