India has overtaken US to become the second-biggest smartphone market in the world. According to a report by Counterpoint Research, India has over 220 million active Smartphone users and is behind only China in the list of leading smartphone markets. This is the first time that India has achieved this feat by overcoming US.
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Tarun Pathak, senior analyst at Counterpoint Research, said in a statement, “This speaks volumes for the scale the Indian market provides for any player in the mobile-connected ecosystem.”
“Though India still has a long way to go as the smartphone penetration of the total potential population is still below 30 per cent. As a result, India continues to attract new smartphone brands every quarter adding to the more than 150 smartphone brands selling their devices in the country,” said Mr Tarun. “Furthermore, government-driven initiatives such as Make in India and Digital India had gained momentum in 2015 to attract more players in the mobile value chain. Almost half of the total mobile phones shipped in India during the quarter were assembled in India, driving the Make in India trend. We estimate this trend to scale even faster and broader in 2016.”
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Pavel Naiya, research analyst at Counterpoint Research, said, “The Indian smartphone demand grew strongly during the holiday season in the Q4 2015 quarter. However, the consumer demand waned since mid-November leading to smartphone shipments decline 11 per cent sequentially. However, LTE shipments grew sequentially, as more than one in two smartphone shipped was LTE capable.”
Finally, the list of countries with the leading smartphone markets matches with the list of the most populated countries in the world.
Source & Image: Counterpoint Research & Intel
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