Mastering Instagram Appointments: A Swift Setup Guide


Instagram, a social media platform under the Meta umbrella, has recognized the growing demand among businesses for innovative ways to engage with customers and streamline their operations. To cater to this need, Instagram introduced the “Appointments on Instagram” tool, designed to enable businesses to effortlessly book and manage customer appointments directly within the Instagram app. You can also read about how to view and download Instagram stories without registration.

This feature boasts a plethora of benefits, including unparalleled convenience, heightened customer engagement, and a seamless booking experience, all at no cost to your business. Whether you’re a salon owner, fitness trainer, consultant, or any other professional seeking to harness Instagram’s potential for efficient appointment management, you’ve come to the right place. This new feature isn’t limited to a specific user group; it has the potential to enhance the experience for all types of Instagram users and increase Instagram followers.

Here’s a step-by-step guide to help you set up appointments within your Instagram app:

  1. Navigate to Your Instagram Inbox: Start by accessing the inbox of your Instagram business account and selecting the message thread where you intend to schedule an appointment.
  2. Access “Appointments”: In the chosen message thread, tap the plus icon located at the bottom right corner of your screen.
  3. Choose an Appointment Date: From the options presented, select “Appointments.”
  4. Schedule the Appointment: To schedule an appointment on Instagram, pick a date, tap “Schedule appointment,” input the Title and Date/Time, optionally include customer contact details, and then tap “Schedule appointment” to share it within the conversation thread.

Benefits of Appointments on Instagram:

  • All-in-One Solution: Messaging and appointment tools are seamlessly integrated within Instagram, eliminating the need for other booking services.
  • Improved Customer Communication: Maintain direct communication with customers, reduce no-shows, and encourage repeat bookings.
  • Seamless Booking Experience: Provide customers with a smooth booking experience on Instagram without requiring them to switch between apps.
  • Cost-Free: The feature is available free of charge for Instagram business accounts.


With the introduction of the Appointments on Instagram feature, managing appointments has never been more straightforward. Stay organized, engage effectively with your customers, and offer a hassle-free booking experience—all within the Instagram app. This tool represents a valuable resource for businesses seeking to enhance their customer service and streamline their appointment management processes.

You might also like our TUTEZONE section which contains exclusive tutorials on making your life simpler by using technology.

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About the Author: Ranjit Ranjan

More than 15 years of experience in web development projects in countries such as US, UK and India. Blogger by passion and SEO expert by profession.