Mobile apps have strongly impacted US businesses, enabling them to reach out to a wider audience, offer personalized products & services, and increase customer service & engagement, sales & revenue, and operational efficiency. The introduction of AI, ML, Blockchain, and AR/VR has made apps more sophisticated, which has led to businesses using them more often.
Businesses in the US have identified the potential of apps by observing the growing popularity of smartphones and how different businesses have already adopted the idea. With scaled operations, the use of apps has also increased. This is one of the major reasons why most US businesses (big or small) invest in custom mobile app development. With the omnipresence of smartphones, this post elaborates on how apps have transformed businesses in the US and what possibilities will apps bring in the future.
| Table of Content App Market in the US- An Overview How Mobile Apps Are Transforming Businesses in the US? a) Enhanced Customer Loyalty b) A Boost to Digital Marketing c) Creating Better User Engagement d) Building Better Customer Relationships e) Enhanced Brand Awareness f) Seamless Opportunities for Data Mining Mobile Apps and Changing Consumer Behaviors- Matching the Pace The Future of Mobile Apps in the US Frequently Asked QuestionsWrapping Up |
App market in the US: An overview
The US is one of the largest markets for apps in the world. According to a report by 42matters, there are 3,272,714 mobile apps on the Google Play Store, of which 184,499 are built by American mobile app developers. The total revenue of the app market in the US was $156.20 billion in 2022 and is expected to grow at a CAGR of 9.53% and reach $256.90 billion by the end of 2027. In the US, mobile apps are downloaded more than their global counterparts generating more than 232.55k downloads per app.
The remarkable increase in internet usage in the US is the primary reason behind the exponential growth of the app market. Apps have become the most convenient way to buy anything online, look up information, or track health & fitness. The increased dependency on apps will further boost its market size in the US in the coming time.
How mobile apps are transforming businesses in the US?
Mobile apps enable businesses to target maximum audiences beyond geographical limits. There are various other transformations that apps have brought into US businesses. Let’s take a look at these.
Enhanced customer loyalty
For any business, customer loyalty and lifetime value are inevitably linked. Enhanced ROI and brand awareness are additional benefits if a business retains customers by developing trust in them. Native apps are a valuable tool for increasing user loyalty. They take full advantage of the device’s capabilities resulting in faster loading time and better UI/UX designs. Businesses leverage mobile apps to offer personalized products and services using various features like loyalty accounts, deals & discounts, and experimental perks.
A boost to digital marketing
Although the mobile app development market is flourishing rapidly in the US, the increasing number of apps in the app store makes it difficult for businesses to get noticed. Digital marketing is a way by which you can reach the target audience by establishing direct communication. This all-time direct connectivity via app with the customer makes it a better communication channel than websites as you don’t have to wait for the user to come online.
Creating better user engagement
Mobile apps have proven to be the best way to keep users engaged via several exciting features. Businesses update users about their latest offerings via push notifications, which encourage the user to tap on them. Ensuring high-level engagement for an app is a sure-shot sign of enhanced value for users. Businesses in the US have formed robust engagement strategies like personalizing user onboarding processes, using CTAs on landing pages to guide users, and keeping the sign-up process short and precise. Mobile apps enable users to create an account quickly, leave reviews, and share content. The more user traffic directed to the app, the better chances they get to turn them into paying & loyal customers.
Building better customer relationships
According to TechCrunch, US consumers spend more than 5 hours exploring apps on their smartphones. People don’t appreciate the long process of opening the browser, typing in the website, and then logging in. Rather, it is very convenient for them to just tap on the app and voila, you are in. Apps are better than websites as the former have better UI/UX, easy navigation, and convenience, which is why businesses can build better customer relationships with the use of apps.
Enhanced brand awareness
Mobile app marketing is a key strategy to enhance the visibility of a brand. When users install your app on their smartphones, they start getting familiar with your brand. As they navigate more, they become aware of the features and offerings that you are providing. To keep the targeted audience engaged and connected, SMBs use timed alerts. This enhances brand visibility and awareness, and the more often users interact with your brand, the chances of converting them into paying customers also increase. The 24×7 accessibility mobile apps offer also ensures that customers will constantly remain aware of your brand. Businesses hire app developers to create optimized apps with interactive designs and personalized features to gain maximum attention from users.
Seamless opportunities for data acquisition
Most apps ask for various permissions from users to access their contacts, cameras, and location after installation. After getting the same, these apps use this information to offer a better and more personalized user experience. Businesses in the US leverage this critical data to gain valuable insights into consumer behaviors and preferences, which is the optimum way to analyze vast data. Most SMBs in the US gain an advantage in the analytical skills to reach out to a wider audience and offer them exactly what they are looking for. This helps businesses optimize their products & services and add more value by making them tailored to users’ specific needs and preferences.
Mobile apps and changing consumer behaviors: Matching the pace
Business owners get an overview of consumers’ tastes and preferences by seeing how consumers interact with their brand via its app. Modern-day online consumers expect more personalized experiences through apps. They like to know whatever is new and enthralling, for which mobile apps are the most convincing way to fulfill their rising expectations.
The app updates can be in terms of multilingual support, multiple payment options (card, wallet, cash, or EMI), seamless navigation, friendly UI/UX, etc. Further, these are also some general considerations expected from a mobile app development company during application maintenance and updates.
App owners closely follow the changing behavior of users and to keep them engaged, the app is updated accordingly with necessary modifications. Gaining a huge user base for an app is no big deal but maintaining and retaining your paying customers is. The more enjoyable and value-oriented experience your app offers to its users, the better chances you create to scale up your brand and its popularity.
The future of mobile apps in the US
With the introduction of AI-driven tools like ChatGPT, Jasper, and others, people can expect more personalization in mobile apps. Technologies like AI, ML, IoT, and Blockchain will lead to significant transformations in the way apps interact with users. Additionally, with the increasing number of smartphones in the US, cross-platform app development will also play a vital role in the coming time. There will be an increased emphasis on IoT for better connectivity through apps along with leveraging the high-speed 5G network. The future of mobile apps in the US is promising and full of potential where AI & ML will dominate most app development aspects offering transformational capabilities.
Frequently asked questions
How much does it cost to develop a mobile app in the US?
The app development process includes developing an MVP, designing, developing, testing, and deploying the app on stores. Each app has unique requirements and the cost depends on factors like the size of the development team, the number of features required, the complexities involved in the project, and the use of advanced technologies like AI, ML, AR/VR, or any other. Hence, estimating an exact amount for a mobile app development project will not be feasible.
How can I select a trusted mobile app development company in the US?
You can use your IT contacts (if any) or explore the internet to get a list of top-rated app development companies in the US. You must assess the following factors in your tech partner:
- Experience
- Number of projects delivered successfully
- The type of hiring process offered
- Per-hour development rates
- Communication process
- Client testimonials
Once you gauge a company on these parameters, get in touch with them and prepare a set of questions that you can ask them based on your project requirements.
How will an app development company in the US offer app security?
App development companies in the US sign a non-disclosure agreement before initiating a project. This ensures the safety of your app idea. They create comprehensive documentation of your project requirements and this is included in the contract you sign with the service provider.
Will the service provider help me launch my app on app stores?
Well, you don’t need to worry about this because most app development companies in the US will do this for you. From designing an app to its successful deployment on the app store, everything is taken care of by experts.
How mobile apps have helped all-size businesses grow?
A mobile app has become the most convincing and convenient way to interact with your customers/users. These interactions enable a brand to understand its customers better and cater to their specific requirements with more advanced features & functionalities. Additionally, apps are also a robust marketing tool to keep users updated with the latest offerings. All this leads to an enhanced user base and profitability, resulting in business growth.
Wrapping up
Mobile apps are important for a wider audience visibility for businesses worldwide. Leveraging advanced technologies and understanding customers better enable businesses to offer more personalized user experiences through apps. Businesses in the US are implementing more tech-based initiatives to keep users satisfied, where mobile apps have taken center stage.
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Author Bio:
Nathan Smith is an experienced web and app developer, currently working with TechnoScore- a leading software development company. As a technology enthusiast, he is passionate about sharing his web and application development knowledge through his articles. Nathan keeps himself up-to-date with all the latest trends, innovations, and disruptions happening in and around the IT industry. He is also keen on sharing his ideas and understanding of innovations in the IT domain with individuals and entrepreneurs interested in the trade.
