How Much Does it Cost to Build a Marketplace Website?

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As the digital world improves, online businesses are facing increased competition. Hence, brainstorming marketing ideas that fit business growth is more important than anything. This is where the idea of developing a marketplace website comes into existence. This trend is rising, and marketplace websites are helping many businesses.

Amazon is one example of a marketplace website that has helped them generate significant revenue and a great customer base. Developing a marketplace website is the ideal choice if you want to take your online business forward.

However, one question always hangs over us – what will it Cost to Build a Marketplace Website in 2023?

Development requires several resources and services, which demands a significant financial commitment. Worry not. We have compiled the article that takes you through the cost of developing a marketplace website.

About Marketplace Website

The Marketplace website feels similar to the online store. The marketplace website allows business owners to list products from multiple brands rather than moving around with a single product. Marketplaces serve the primary purpose of connecting buyers and vendors directly and making sure the entire process is safe.

Types of marketplace websites

Depending on the changing needs of business, multiple types of Marketplace website helps you grow your business in countless ways:

1.   Vertical marketplace

Vertical marketplaces are among the most common types of solutions. Vertical types are focused on specific products and services.

Therefore, the services offered by them are more unidirectional. Airbnb is a popular example of the same.

2.   Horizontal Marketplace

The Horizontal Marketplace is exactly the opposite of the Vertical. Vertical marketplaces target a specific niche, whereas horizontal marketplaces cover a broad range of products.

Since these marketplaces offer various products, they are also termed one-stop shops. Amazon and Flipkart, the leading eCommerce website, is a perfect example of a horizontal marketplace.

3.   Global Marketplace

A marketplace like this is not geographically restricted. With e-commerce website development services provider, you deliver endless products and services across the globe.

The cost of developing and maintaining this is slightly higher than the others, contributing to its high revenue generation.

Essential Factors Influencing Costing of Marketplace Website Development

Several factors can affect the cost of a marketplace website development. Here we have covered some most crucial factors in determining the total cost associated with making a marketplace website, including:

Customized or ready-made website

When deciding the marketplace website development, choosing between a customized website or a ready-made website is the key factor in determining the cost of development.

Most people think developing a readymade website does not require developers to manage the fine-tuning of the website. But that’s not true you will still require the developer to give some much-needed touch to the website.

No doubt going with a customized website will definitely raise the final cost of development but it can also give you the best ever experience for the users. With customized websites the edits are evident, hence the cost might increase.

Size and type of application

The primary factors determining the total cost of developing a marketplace website are the size and type of applications. The size of the app varies from small to medium, and large. However, small apps create uniform interfaces and have limited functions.

You don’t need to integrate APIs or develop backends for these apps.

Depending on what it solves, you have to spend a specific amount on a marketplace. Several things influence the costs of its development.

Set of Features

Features are the essential part that adds up to the final cost of marketplace website development. There are complex features that decide the performance of the marketplace. Developing a marketplace integrated with rich features can increase the cost. Choosing the E-commerce web development services provider can help you add the all-time best features to the marketplace.

A developer’s hourly rate

Developing a marketplace from the bottom up can be quite costly, and a significant factor affecting the cost is the developer’s hourly wage.

Cost To Build An Online Marketplace Website

Developing a marketplace website has a large number of factors that determine the cost.

Nevertheless, we may be able to compute the overall development cost based on these functions or a range of development factors.

Wireframing, Designing, and Development will all be considered when calculating the eCommerce web development services charges.


Wireframing is a process of defining a rough diagrammatic representation of the flow of a website. It shows how all the stakeholders work together – clients and developers.

The cost of Wireframing involved in the eCommerce development services often ranges from $700 to $14,000 or even more.

Designing Custom Marketplace

UI/UX designing is one of the most important aspects when developing a website or mobile app, directly impacting the app’s success on the market. Therefore, the website’s design should be inviting, meaningful, and able to grab the attention of customers and visitors. In the marketplace, a platform’s visual design and flexibility significantly ensure its acceptance among visitors.

This step involves the cost of between $8,000 and $15,000 to create an attractive and user-friendly design.

Web Marketplace Development Costs

Platform development illustrates how a marketplace will look and work in the future, involving front-end and back-end developers.

The cost of developing a web marketplace depends on the number of integrated features and functionality and the resources needed to function as a website, app, or both.

Considering the range of features, functionalities, and the size of the development team, it is estimated that the cost of creating a custom marketplace ranges from $55,000 to $120,000.

Important. Depending on where the development company or developers are located also impacts the cost of developing a marketplace.


Creating a marketplace website is no easy task. It can be a time-consuming and costly process, but it can also be immensely rewarding and satisfying. Starting an online business with the right planning and preparation is not difficult. Knowing the cost of building such a website is necessary to plan for the expenses of creating a marketplace website.

Author: Albert Smith

Albert Smith is Digital Marketing Manager at Hidden Brains, a leading software development company specializing in mobile & web apps. He provides innovative ways to help tech companies, startups, and large enterprises build their brand.

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