Nokia has been featuring branded PureDisplay display in the Nokia 6 and above range Smartphone which is powered by the recently announced Pixelworks’ i6 processor. Now, the Pixelwork announced that the i6 processor will come with “AI Adaptive Picture Quality”.
The new AI Adaptive Picture quality features dynamic range of videos and games by utilizing AI to intelligently upscale it. Along, with that it also optimizes display features like contrast, color temp, sharpness and brightness. It also boasts of always-on HDR technology and precision HDR10/10+ tone mapping.
HMD Global CPO Juho has confirmed that the Pixelworks’ i6 processor will power the latest PureDisplay version.
Our PureDisplay screen technology is designed to give everyone a truly superior viewing experience,” said Juho Sarvikas, Chief Product Officer & Vice President North America at HMD Global, the home of Nokia phones. And with almost two thirds of videos around the world being viewed on mobile, our PureDisplay technology – powered by Pixelworks – delivers incredible HDR videos for higher contrast, great clarity and enhanced colours across all your content. I would like to congratulate the team on the introduction of the Pixelworks i6 processor and am super excited to take our PureDisplay experience to the next level.
It has an integrated AI processing unit that adaptively optimizes overall picture quality to produce a consistently superior visual experience across widely-varying mobile viewing conditions.
The Pixelworks i6 processor utilizes AI to intelligently upscale the dynamic range of video and gaming content while concurrently optimizing contrast, sharpness, brightness and color temperature of the display based on ambient lighting conditions, content attributes, display characteristics and usage patterns for always-cinematic visual quality. The new solution also supports advancements in the Company’s patented and industry-leading color calibration and management as well as its unique always-on HDR technology and precision HDR10/10+ tone mapping, with up to 40% lower power consumption than its predecessor, the Pixelworks i3 processor, formerly known as Iris 3.
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