Tips on How to Pitch on a Guest Website Successfully

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When you have the right purpose in mind, you’ll know how to come up with a suitable bio that delivers what you presenton the first impression. Subsequently, you will build significant trust with a new, potential audience. In light of these, follow this guide to for effective guest-posting:

Establish Your Guest-posting Goals

Similar to other strategies to generate traffic, guest-posting demands the same attention. You have to define your goals clearly and your future expectations. You’ll get there with less overwhelming effort and hassle. You can’t miss some of the most common goals of a great marketing strategy. Borrow your success from:

  • Significant traffic driven from an established landing page or to your website. It would generate more sales.
  • Well-built brand awareness to promote your products and services.
  • Great inbound links to improve SEO ranking.
  • Carrying yourself out as an expert to get several citing influences and engagements.
  • Increased audience on social media.

Discover the Most Suitable Sites

Before writing a guest post, you have to identify a website that accepts such content and is willing to accommodate guest authors. Another aspect to consider is the contribution of the site towards your goal. If it is a positive one and in line with your vision, then go for it.

You can embrace various approaches to find sites that would willingly accept your content when you want to buy guest posts. In this case, use Google to discover these sites and their topics of interest.

Establish a Connection with the Website’s Owner

Before you reach out to website owners to ask for pitching opportunities, you’ll need to connect with them well. Many are looking for stellar content that they rarely give an ear to anything that goes below their expectations. You have a role to play to join the circle of the few people they trust for top-notch quality work. Get to know what their site requires and the type of blog posts they write. You would also stay in touch with the owners on their Twitter handle or subscribe to their site for new updates.

In essence, understanding the site goes beyond content matters. Check out the top-performing aspects like keywords and other popular sidebars.

Choose a Great Topic

Now that you know about the guest post site and what the owner requires, it’s time to find a suitable topic. The main objective is to add value to what’s currently on the site. In this case, you can:

  • Respond to it using similar content
  • Provide more information about a different topic that would engage your audience.

After narrowing down to the most suitable choice, you can find great tools to find popular content related to that site.

Research Appropriate Keywords

Website owners appreciate first content that ranks top on Google search engines. It drives significant traffic to their website as the guest blogger benefits mutually. So, carry out proper and in-depth research like you do with the content of your post. Find keyword phrases that would optimize it excellently.

Great keyword usage doesn’t mean you should stuff them throughout the content. It helps Google to recognize the relevance of your post and help your audience find it easily.

Include Appropriate Links

In essence, your guest post should have an excellent link profile to command significant authority and SEO ranking. You should also include relevant inbound and outbound links within the content of your guest post. The sites you link to should also have high quality content and useful resources to engage massive audience. In turn, the site appreciates a great link profile, which is important for SEO and the site’s establishment.

Suitable links also entail following guidelines that would come in handy to help you create a great link profile. Site owners set a boundary in most cases to limit your options to what suits their website content.

Pitch Your Content

A suitable pitch should not be generic. Conduct thorough research to come up with one that would win the website’s owner and the audience. Keep it brief and straightforward, but not less authoritative. Describe your post with the utmost precision and give an idea of the content in a few short sentences. One thing that site owners value is the use of their name by guest posters. Successful pitches also demand quality titles, a subject line linking to email, and the secondary heading.

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About the Author: Ranjit Ranjan

More than 11 years of experience in web development projects in countries such as US and India. Blogger by passion and SEO expert by profession.

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