It has become common knowledge that the modern enterprises already admitted the dominance of the digital platforms over brick and mortar business outlets and traditional business processes. But this digital transformation has not been easier for many enterprises. On the one hand lack of technical knowledge and on the one other hand, lack of resources and absence of a level playing field prevented many enterprises from embracing digitization.
But thanks to the mobile apps that helped both professionals and small businesses e, brave digitization and get the advantage of online and social media presence, now finally we have a level playing field that accommodated enterprises irrespective of sizes and niches. No wonder, mobile apps, and the mobile web together helped a multitude of small businesses shape their digital presence and carry out digitization in their business processes.
While mobility has played the most important role in advancing digitization for enterprises, we must have a comprehensive understanding of the various parameters and key considerations corresponding to this digitization. Here we are going to explain this digital transformation of businesses through mobile apps. But before that spare a few words on what digital transformation is.
What exactly is digital transformation?
The digital transformation which is also called the digitization of the enterprises focuses on using the latest technology platforms such as mobile apps, social media platforms, and websites to bolster efficiency, productivity, customer experience, and satisfaction for the business brand. Thanks to improved business performance and customer-focused output, digital transformation also helps improve the brand presence.
In many ways, digital transformation is helping enterprises to serve customers better and improve business conversion. For example, enterprises working with a remote workforce and on-field workforce can now leverage the power of cloud platforms and mobile apps to stay connected and improve efficiency and productivity while facilitating collaboration among team members located across locations. Similarly, chatbot solutions through mobile apps are helping customers to get addressed with answers to their queries at the earliest.
Let us showcase some of the most important ways mobile apps are spearheading this digital transformation of enterprises.
E-commerce and mobile commerce
Mobile apps have become the most popular interfaces for e-commerce ventures and online stores across the spectrum. While traditional e-commerce had many limitations with respect to addressing specific customer needs and preferences in a personalized manner, mobile e-commerce apps and mobile e-commerce websites have emerged to mitigate these customer experience shortcomings.
At present most online customers tend to browse products and make purchases using their mobile devices and hence most online retail brands and consumer-focused businesses are now giving priority to the mobile commerce apps for the enhanced personalized shopping experience and business conversion.
Agile and multifaceted enterprise IT
Thanks to mobile apps the enterprise IT systems have become more well equipped, flexible, and stronger to withstand the challenges. Thanks to enterprise mobile apps powered by cloud platforms and real-time technologies, timer collaborative teamwork is helping enterprises to maintain high standards of productivity.
The emergence of modern cloud solution providers like Amazon Web Services (AWS), Google Cloud, and Microsoft Azure with their flexible pay as you use billing options are creating a level playing field for both big and small enterprise players.
Personalized customer experience
Another major way mobile-based digitization is helping enterprises to connect customers and push for the better business conversion is the improved scope of personalization of the customer experience. Since mobile devices are very personal in nature, enterprises while reaching out to their customers are focusing on accommodating personal preferences to boost customer interactions and business conversion.
The emergence of artificial intelligence (AI) and machine learning (ML) technologies further helped enterprises to maintain optimum personalization based on precise user behavior insights and preferences. These technologies are increasingly being embraced by e-commerce and general enterprise apps to deliver better customer support based upon more relevant and accurate customer insights.
Omnichannel customer experience
Thanks to mobility and a range of advanced technologies customers are increasingly getting exposed to more consistent and omnichannel customer experience extended across a range of devices and the traditional business stores. Thanks to this omnichannel customer experience facilitated by the smartphone apps a customer can place an order offline and track the product delivery through mobile apps sitting at the comfort of his home.
Mobile apps by integrating advanced location sensors and technologies such as geofencing and beacons can target customers based on their locations for both offline and online purchases. A customer passing nearby a physical store can now be targeted with a location-aware mobile app notification message and can be invited to the store for availing personalized discounts and deals.
Thanks to this omnichannel experience, businesses now can extend their presence across multiple digital channels like social media platforms, the online store, and the dedicated mobile commerce app. The digitization connecting the offline store and online stores are creating more sales channels for improved business conversion.
Mobile apps in more than one way have emerged as the most dominant and powerful carrier for advancing digital transformation among businesses across niches. While the internet made the first spate of the digital revolution for businesses, it is the mobile apps that took this to completion.
Nathan McKinley is a Business Development Manager at Cerdonis Technologies LLC, a mobile app development firm in Chicago, the USA that helps other tech companies in integrating the latest technologies in their digital products, he also shares mobile app design and development insights on a regular basis.