Most of the bloggers begin their adventures on either Blogger or WordPress. Any blog that you start on these platforms comes with their name in the domain name. For example, if you start a blog on Blogger, your domain name would be ‘www.domainname.blogspot.com’. It would still draw traffic to your blog, but if you have a custom domain like ‘www.domainname.com’, the chances of making your blog more popular would be very high.
For those of you who do not have a custom domain address, I am going to list down the benefits of custom domain, so that you can think once again about buying a domain in order to improve your blog in the world of blogging.
Benefits of Custom Domain
Your blog would get the image of a brand if you have a custom domain. It will display your blog with a professional face to your readers.
Trust in Social media
When you share any link from your blog on the social networking profiles, there is a good chance that the people will not click on them if the link does not contain a custom domain. On the other hand, if the name of your business is present in the URL of the link as a custom domain, people are more likely to click them, because, they will trust in your brand name.
You will have to spend a few buck from your pocket to own a custom domain. Since there is money involved, you will be more serious about the blogging and you’d always look for ways to make it as better as possible.
I’d cite the Search Engine Optimization (SEO) as the main reason behind setting up a custom domain. In case if you want to migrate your blog later to any other hosting platform, you will not have to worry about the SEO. Whereas, if the URL of the post contains blogspot in almost all the posts and you decide later to change the hosting to some other platform, the SEO will be impacted.
With custom domain, you can setup a custom email address. For example, I use derinjtom@techdotmatrix to interact with my subscribers. Following this way will also develop the trust of people on your blog.
There are several ways to improve the SEO of your blog and getting backlinks is the most widely used method among them. If you would get a backlink from a good website, it will increase the rank and domain authority of your blog or website. Unless you have a custom domain, no any major site is going to give you a backlink.
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