Revamping its brand identity, Snapdeal showcased the company’s brand new logo. Besides the new logo, the company has also unveiled a new tagline, UNBOX ZINDAGI. The new logo and the brand identity has been developed by Design Studio, McCann Ericsson and Famous Innovations. According to Snapdeal, the customers can experience the new changes from brand communication and browsing to discovery and delivery.
The new brand design of Snapdeal is built around distinct red box and the possibilities that each unboxing brings. On the other hand, the new logo contains two arrows that forms a box which expresses the journey of company as partners and enablers, indicating progress, onwards and upwards.
— Snapdeal (@snapdeal) September 11, 2016
Rohit Bansal, the co-founder of Snapdeal commented:
Our new logo is visualized from the perspective of the happiest moment for an online buyer i.e. when she receives her ‘box’. We understand that every box that we deliver contains not just a product but represents a new opportunity, an aspiration or the start of a journey for our consumers. Our entire new brand identity right from the brand mark to its extensions, reflects the box – a representation of untold potential and possibilities.
Snapdeal is facing huge competition from other e-commerce services such as Amazon.in and Flipkart.